01
Context
Siloed data systems prevented the organization from delivering unified, real-time experiences across products and channels.
AI and personalization initiatives were stalled by inconsistent data models and fragmented pipelines.
02
Approach
Designed a unified data plane architecture that normalized ingestion, processing, and serving layers.
Created experience-driven data contracts that prioritized customer context alongside technical performance.
Aligned engineering, product, and design on a shared data strategy with clear ownership and governance.
03
Results
01
Enabled real-time personalization and cross-channel consistency at enterprise scale.
02
Unblocked AI initiatives by providing clean, governed, and accessible data foundations.
